Продажи и маркетинг
Digital Marketing Executive — оригинальное название в объявлении
AccorHotel · Doha, Doha Municipality, Qatar
Сколько платят на такой роли
В объявлении зарплата не указана — точную цифру называет отель на собеседовании.
Что даёт работодатель
“Could you confirm what the package includes: accommodation, meals, medical insurance, and an annual flight ticket home?”
По-русски: что входит в пакет — жильё, питание, страховка, билет домой.
Где будешь жить
Про жильё в объявлении ни слова.
“Where do staff in my position currently live? How many people share a room, and what is the Wi-Fi like in the staff area?”
“Is the staff accommodation on the resort island or on a nearby local island?”
Что это значит по-русски: где живут люди на вашей позиции, сколько человек в комнате, какой интернет, и на этом ли острове жильё.
Что делать · Требования
Оригинал объявления, перевода пока нет.
Что делать
Digital Marketing & Campaigns • Plan and execute digital marketing campaigns in line with the hotel's annual marketing and commercial strategy. • Support campaigns for rooms, F&B outlets, promotions, events, packages, seasonal offers and hotel activities. • Coordinate paid digital campaigns across platforms such as Meta and Google Ads. • Monitor campaign performance and make recommendations to improve reach, engagement, conversions and return on investment. • Support email marketing campaigns and digital promotions to drive bookings, enquiries and guest engagement. Social Media Management • Manage the hotel's social media channels, including Instagram, Facebook, LinkedIn, TikTok and other relevant platforms. • Develop and maintain a monthly social media content calendar aligned with hotel promotions, events, F&B activities and brand campaigns. • Create, schedule and publish engaging content including photographs, videos, reels, stories, graphics and written content. • Monitor comments, messages, mentions and online interactions, responding professionally and escalating guest concerns where required. • Monitor social media trends, competitor activity and emerging platforms and recommend relevant opportunities for the hotel. Content Creation & Brand Management • Create engaging digital content that reflects the identity and positioning of Ibis and Adagio. • Support photography and videography requirements for hotel facilities, rooms, F&B outlets, events and guest experiences. • Produce or coordinate digital artwork, promotional materials and social media creatives while ensuring compliance with Accor brand guidelines. • Ensure consistency of messaging, imagery, logos and visual identity across all digital channels. • Coordinate with internal departments and external agencies, photographers, designers and other creative partners when required. Website, OTA & Online Presence • Maintain and regularly update hotel website content, ensuring information, images, offers and promotions are accurate and up to date. • Monitor and maintain hotel listings across relevant online travel agencies and third-party platforms. • Support the management of Google Business Profiles and other online listings to ensure accurate hotel information, images and promotional content. • Assist with SEO activities, including keyword optimisation, content updates and improving online visibility. • Identify opportunities to improve the hotel's digital guest journey and increase direct bookings. Analytics & Reporting • Monitor website traffic, social media performance, digital campaigns and online engagement. • Track key digital marketing KPIs including reach, engagement, traffic, conversions and campaign performance. • Prepare regular digital marketing reports and provide recommendations based on performance data. • Conduct competitor and market analysis to identify opportunities and emerging trends. • Use analytical tools and dashboards to evaluate campaign effectiveness and support data-driven decisions. Cross-Departmental Collaboration • Work closely with Sales, Revenue, Reservations, Front Office, F&B and Operations teams to support commercial objectives. • Coordinate digital campaigns and content for hotel events, promotions and special occasions. • Ensure digital activities support room occupancy, F&B revenue, events and overall hotel performance. • Liaise with external agencies and partners when required.
Требования
• Bachelor's degree in Marketing, Digital Marketing, Communications, Media or a related field. • Minimum 2–3 years of experience in digital marketing, social media, communications, e-commerce or a related role. • Previous experience in hospitality or hotel marketing is highly preferred. • Strong understanding of social media platforms and digital marketing principles. • Experience with Meta Business Suite / Meta Ads Manager, Google Ads, Google Analytics and Google Search Console is an advantage. • Knowledge of SEO, SEM, email marketing and online advertising. • Experience managing website/CMS and OTA content is an advantage. • Basic graphic design, photography and video-editing skills. • Proficiency in Canva, Microsoft Office and relevant digital marketing tools. • Strong written and verbal communication skills in English. • Strong creative, organisational and analytical skills. • Ability to manage multiple projects and meet deadlines in a fast-paced hotel environment. • Commercially minded with an understanding of how digital marketing can support direct bookings, room revenue and F&B revenue. • Strong attention to detail and ability to maintain brand consistency across all digital platforms.
Кто работодатель
В объявлении работодатель не назван по имени курорта.
Этот работодатель ещё не связан с курортом в нашем справочнике, поэтому страницы острова здесь нет. Связь достраивается по названию острова — придумывать курорт мы не будем.