Продажи и маркетинг
Cluster Digital Marketing Manager — оригинальное название в объявлении
AccorHotel · Dubai, Dubai, United Arab Emirates
Сколько платят на такой роли
В объявлении зарплата не указана — точную цифру называет отель на собеседовании.
Что даёт работодатель
“Could you confirm what the package includes: accommodation, meals, medical insurance, and an annual flight ticket home?”
По-русски: что входит в пакет — жильё, питание, страховка, билет домой.
Где будешь жить
Про жильё в объявлении ни слова.
“Where do staff in my position currently live? How many people share a room, and what is the Wi-Fi like in the staff area?”
“Is the staff accommodation on the resort island or on a nearby local island?”
Что это значит по-русски: где живут люди на вашей позиции, сколько человек в комнате, какой интернет, и на этом ли острове жильё.
Что делать · Требования
Оригинал объявления, перевода пока нет.
Что делать
• Develop and implement the hotel’s annual digital marketing strategy and budget, covering all relevant channels. • Collaborate with key stakeholders (Sales, Revenue Management, PR, F&B, and Corporate Marketing) to contribute to the overall commercial strategy. • Design and execute comprehensive quarterly and yearly e-commerce plans for both direct and third-party platforms. • Manage all digital marketing efforts including SEO/SEA, paid media, social media, CRM/email campaigns, display advertising, programmatic buying, influencer partnerships, and Metasearch. • Monitor and report on performance across digital channels, analyzing key KPIs and ROI to inform decision-making. • Oversee content production and ensure brand-consistent presence across key social media platforms relevant to target markets. • Lead CRM strategy and manage third-party email marketing tools in coordination with hotel departments and in line with corporate guidelines. • Support revenue optimization by monitoring rate parity and pricing integrity across all online distribution channels. • Support awareness and engagement of Accor’s loyalty program (ALL – Accor Live Limitless) through digital campaigns, guest communications, and targeted messaging across appropriate channels. • Ensure optimal visibility, content accuracy, and conversion performance across OTA platforms. • Manage and enhance the hotel's online reputation across review sites and social platforms. • Conduct competitive benchmarking and market analysis to maintain digital leadership within the hotel’s comp set. • Identify digital trends and insights, adapting strategies to improve performance and customer engagement. • Build and maintain strong partnerships with digital agencies and external vendors. • Stay up to date with emerging digital technologies and recommend their adoption where appropriate.
Требования
• Minimum 5 years of experience in digital marketing/e-commerce, preferably within the hospitality or retail sectors. • Bachelor’s degree in Marketing, Communications, Hospitality Management, or a related field. • Fluent in English (written and spoken); additional language(s) a plus. • Strong expertise in digital marketing strategies, tools, analytics, and platforms. • Proficiency in content marketing, CRM, paid advertising, and social media management. • Excellent communication, presentation, and relationship-building skills. • Data-driven, analytical mindset with a passion for innovation and continuous improvement. • Energetic, proactive, and results-oriented with the ability to work independently and cross-functionally.
Кто работодатель
В объявлении работодатель не назван по имени курорта.
Этот работодатель ещё не связан с курортом в нашем справочнике, поэтому страницы острова здесь нет. Связь достраивается по названию острова — придумывать курорт мы не будем.