Продажи и маркетинг

Что делать

Job Type Full Time Job Location Dubai, UAE Nationality Any Nationality Salary Not Specified Gender Not Specified Arabic Fluency Not Specified Job Function Marketing, Advertising & PR Company Industry Travel, Hotel & Tourism How does your working day look like… Develop and implement a comprehensive marketing strategy to increase sales and customer acquisition, improve customer retention, and maximize revenue from our e-commerce channel. Hire, train, and manage a team of marketing professionals to execute on marketing plans, collaborate with other departments, and meet business objectives. Develop and optimize digital marketing campaigns across various channels such as paid search, social media, email, and other channels to drive traffic, increase conversion rates and customer lifetime value. Analyze marketing performance and generate reports that outline key metrics, insights, and recommendations for improvement. Work closely with cross-functional teams such as product development, design, and analytics to ensure that our e-commerce store meets business objectives, is aligned with brand standards, and delivers an optimal customer experience. Partner with the assigned brand leaders to define the brand, brand personality, service philosophy, values, terminology, and rituals. Craft and implement the strategy to re-ignite the assigned brand’s individual personality and drive positive guest, social media, and team member (TM) results. Create and protect the brand’s service quality, differentiation, and culture globally; including defining a clear narrative and service differentiation to ensure consistent execution of identity elements internally and with our partners. Collaborate with internal partners including communications, learning & development, and other key partners, to create and identify the best channels and resources to drive team member education and execution. Develop new strategies, building cases, gaining internal/external support. Create service experience solutions best fit your brand, and successfully deploy them to hotels, team members, and owners/operators. Build, deploy, and continuously optimize a suite of tools that help GMs and TMs deliver outstanding experiences to every guest, every time. Manage all digital marketing channels (SEO, PPC, email marketing, display, Meta, social media, content marketing, etc.) and campaigns to ensure brand consistency. Create, monitor and implement the full year online marketing and advertising plan. Build digital yearly plan for the hotel across direct & indirect channels. Hotel strategy contribution, working in close relation with key stakeholders from marketing, PR, sales and revenue. Report and analyze the web direct & indirect performance for the hotel. Monitor and assist in ensuring rate parity together with the cluster director of revenue throughout all electronic distribution channels. Develop and manage digital marketing campaigns including budgeting, scheduling, and tracking. Identify and evaluate new marketing opportunities to increase direct internet traffic and drive online production. Load and update content (photography & descriptions) for the property on all online channels in consultation with the corporate office. Conduct regular quality assurance audits on the hotels descriptive content & images to ensure parity on all channels and integrity with brand website. Analyze and report on the effectiveness of digital marketing campaigns to optimize results and improve ROI. Collaborate with other departments to ensure alignment and integration of all marketing activities. Review the ranking of the hotel website on search engines, and update the hotel website with relevant search terms and adequate keyword frequency to ensure that the hotel website gets the best possible natural page rank in the languages available. Update and optimize meta descriptions and tags. Analyze budget investment vs ROI for corporate SEO activities.